Why did I create Molly J Swimwear?


Many people have asked me why I decided to start my own swimwear line. There were actually a few reasons why I stared this journey:

  1. I just LOVE swimwear! This may sound like a simple and cliche answer but it’s true! I grew up on the ocean and I will never leave the coast. Also, I believe that bikinis are something a girl can NEVER have too many of. 
  2. My modeling background. Modeling has helped me so much in this endeavor. First of all, I have tried on more swimsuits than I could ever count from modeling jobs. I know what I like, I know what the market likes, and I know which kind of fabrics and cuts make your body look the best! It’s kinda like all these years of modeling have been market research for my brand!
  3. My education background. I will graduate from Bentley University in May with a degree in sales and marketing. For those of you who don't know, Bentley is one of the top business schools in the country. I have always been interested in fashion, but I wanted to get a business degree so I could have that foundation. 
  4. My social media background. This is probably the most significant reason for starting my own brand! My social media has been growing very fast for the past few years. Once I realized the power of social media, I turned it into a little side business for me. I do paid promotions and collaborations with companies all the time. Everyday, there is something new in the mail; a swimsuit, a watch, clothes, makeup, etc. I promote so many brands and I see how social media can really drive sales for companies. I had always wanted to be a designer when I was a kid, and now I have a business degree too. It all just seemed like perfect timing for me! 

This is just the beginning for me! I really hope you guys love the first 5 styles I released because there are many more in the works! :) Over the next few months and into summer I will be releasing more and more styles! An activewear line might even be on the horizon too, so stay tuned! 

Let me know what you think of Molly J Swimwear in the comments! 


Molly J Curley